Social Media Work

Find more of my social media work by visiting my Gondola profile

NBC News

NBC News publishes breaking news and top stories from around the world.

Twitter posts

As a social intern, my daily responsibilities were to write copy for incoming stories and schedule them for Twitter and Facebook. Over the course of this internship I learned more about video editing and found an affinity for editing videos for TikTok. I clipped and edited video for two major news events, the death of Queen Elizabeth and the 2022 Midterms, condensing news into short videos optimized for a TikTok audience.

@nbcnews #BrianKemp and #GavinNewsom win re-election as governors of #Georgia and #California, respectively, defeating #StaceyAbrams and #BrianDahle ♬ original sound - nbcnews
@nbcnews

Two Florida deputies will be suspended after a legally blind man was arrested last month when his walking cane was mistaken for a gun, officials say.

♬ original sound - nbcnews
@nbcnews Former President Barack Obama and former First Lady Michelle Obama unveil their official portraits at the #WhiteHouse ♬ original sound - nbcnews

One of the most daunting tasks from this internship was live tweeting and clipping video, particularly for the January 6 committee hearings. Over time I became more comfortable doing it, although it was a challenge to work on clipping and writing for a particular moment while also paying attention to what was currently being said.

Gallery Books

Gallery Books is an imprint of Simon & Schuster dedicated to publishing exemplary fiction and nonfiction books.

I worked as a marketing intern in my time at Gallery, conducting influencer research and outreach, creating assets in Canva and filming and editing TikToks/Reels.

For the below videos, which were posted to Instagram Reels and TikTok, I created two similar vidoes with different approaches. One aimed to engage a viewer with a shortened summary of the book, while the other used quotes from the book in the hopes of dropping the viewer in the middle of the action and getting them to want to know more.

View this post on Instagram

A post shared by Gallery Books Group (@gallerybooks)

View this post on Instagram

A post shared by Gallery Books Group (@gallerybooks)

One of my favorite projects to work on was creating assets for a Christina Lauren reading guide, organizing the books by spice level and getting to get creative with my copy.

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A post shared by Gallery Books Group (@gallerybooks)

Vox Magazine

Vox Magazine is a small-city magazine that focuses on culture, city life, reviews and tips and trends.

I worked as a social media manager for Vox for the Spring 2022 semester, working with a social media team and alternating weeks in which I would handle either Facebook, Twitter, Instagram and TikTok, newsletters or an analytics report. When working a social media shift, I wrote social media posts for my assigned platform as well as managed the activity for that account, including liking, commenting and sharing related content.

I’ve chosen to include image descriptions below each embedded post because the embedded posts do not allow me to add alt text into the code itself. Alt text is read aloud to users by screen reader software and indexed by search engines, aiding someone who is blind or has low vision to understand what the image is on the page. Not only does adding alt text make the content more accessible, but it improves overall usability as well. When a broken link or error may cause the image to not show up, alt text can serve as a supplement and tell the user what the image is.

Twitter posts

Description: Four women sit, suspended in the air, in bungee harnesses in a bungee studio.

Description: Stephanie Shonekan moves her hair to the side while wearing sunglasses, a scarf and a winter jacket standing outside Ellis Library.

Description: A woman sits at her desk with her head in her hands, staring frustratedly at her computer.

Description: A close-up photo of buffalo chicken wings sitting in red and white checkered paper.

Description: Two foresters stand at the edge of a bridge overlooking a pile of gravel, rocks and dirt.

Description: An older woman sits in front of a white wall on a bench playing the violin, while a bright light casts her shadow behind her.

Facebook posts

Description: Chef Casey Callans cuts a deep dish pizza with a pizza cutter while in the kitchen. Alternative text I wrote for this post: When a chef bakes a pie and it’s two inches inside, that’s a deep dish pizza from Thunder Pies” as a play on the song “That’s Amore” and inspired by the viral NYT headline.

Description: Five women stand straight with their arms to their sides and one foot bent behind them while practicing the “Horn Pipe” as part of an Irish dance class.

Description: Wire shelves packed with products commonly found in Mexico in the international grocery store Tortilleria El Patrón.

Description: A woman faces away from the camera while moving a frame filled with pulp in her paper-making studio.

Description: A salad with finely cut and diced vegetables sits in a plastic container on a kitchen counter.

Description: A graphic illustration of a hulking gray creature with long, wavy fur and glowing yellow eyes in a forest.

Instagram posts

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A post shared by Vox Magazine (@voxmagazine)

Description: Two hands pull apart a donut with pink frosting and sprinkles.

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A post shared by Vox Magazine (@voxmagazine)

Description: A close-up of rows of KN-95 masks in plastic packaging with a pamphlet that reads “Mask up and maximize your protection.”

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A post shared by Vox Magazine (@voxmagazine)

Description: Assorted bags of hot chips and hot Cheetos lay on a white carpet on the ground.

Inside Climate News

Inside Climate News is a non-profit news organization, focusing on climate journalism.

Over the course of my internship I wrote 4-8 tweets per day per story, totaling tweets for 143 stories and close to 600 tweets/Facebook posts total.

Twitter/Facebook posts

Cash or credit for carbon emissions? A new bill proposes creating a network to help farmers better assess their greenhouse gas reductions to sell in the form of credits in carbon offset markets. But the cover crops aren’t as popular as they seem.https://t.co/LRDWYBp1Xo

— Inside Climate News (@insideclimate) July 1, 2021

What happens in the Arctic won’t stay in the Arctic. As the region’s surface warms, a colder polar vortex in the atmosphere is speeding the breakdown of the ozone layer, Earth’s shield against ultraviolet rays, new research finds.https://t.co/criilWBoMm

— Inside Climate News (@insideclimate) June 25, 2021

Reduce, reuse ... incinerate? In Baltimore—a city aspiring to a “zero waste” future—only 2.1 percent of its residential plastic gets recycled, a new report found. About half is incinerated, releasing heavy metals and various greenhouse gases.https://t.co/8AvbLmA9oW

— Inside Climate News (@insideclimate) September 16, 2021

In warming Arctic waters, fog and thinning sea ice threatens polar bears and the scientists studying them. The conditions, driven by climate change, make it harder for polar bears to find food, and harder for scientists to find polar bears.https://t.co/znsazO5sn0

— Inside Climate News (@insideclimate) October 8, 2021

Guillermo Fernandez started a hunger strike in Switzerland’s Federal Square, saying he wouldn’t eat again until the Swiss Federal Assembly agreed to a climate science briefing. As COP26 proceeded, and then closed, he lost weight—and hope.https://t.co/0TovhQ2yQi

— Inside Climate News (@insideclimate) December 24, 2021